Social media could transform the NHS and other public services in the same way that file-sharing changed the music industry, a conference has heard.

Growing use of tools, such as Facebook and Twitter, offered an opportunity to reinvent services, delegates heard.

The MyPublicServices event debated ways to harness these conversations, many of which are critical, to make services better and more inclusive.

If this was not done, many services would be undermined, speakers said.

“It’s happened to the music and travel industries and it’s going to happen to public services,” said Dr Paul Hodgkin, founder of the Patient Opinion site that organised the MyPublicServices conference.

Said Dr Hodgkin: “The question is how do we cope with it in a useful and productive way and not spend decades beating each other up?”

Source: http://news.bbc.co.uk/2/hi/technology/8382252.stm

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